Salwa Yordi

JCPenney Launches Hope & Wonder “SOMOS” Collection

Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…

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Austin City Limits 2025: A Lineup That Defines the Sound of Now

Every fall, Austin City Limits (ACL) Festival transforms Zilker Park into the ultimate music destination — and 2025 is shaping up to be one of its most diverse, star-powered editions yet. Across two weekends, October 3–5 and October 10–12, fans will experience everything from global pop sensations to indie icons and electronic powerhouses. Headliners That…

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JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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Latinitas Communications Director Attends Community Exchange Engagement Workshop with Fellow

Attending the Community Exchange Engagement workshop hosted by IREX in Washington DC was an empowering experience. From the moment I stepped into the vibrant space, I could feel the energy of collaboration and learning permeating the atmosphere. The workshop brought together a diverse group of individuals passionate about community engagement from various backgrounds and regions….

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