Love Knows No Labels: Diving into Diverse YA Rom Coms at the Texas Book Festival

This past weekend the streets surrounding the Texas Capitol were filled to the brim with enthusiastic readers, well-known authors, and long-established news outlets, all determined to celebrate their love and appreciation for the art of literature as the 28th annual Texas Book Festival was underway. Originally founded in 1995 by Former First Lady and Librarian…

Read More

Texas Tribune Festival Brings Big Conversations and Bold Ideas to Downtown Austin

The Texas Tribune Festival took over downtown Austin this weekend, drawing thousands for three days of high-profile speakers, lively debates, and in-depth conversations about the issues shaping Texas and the country. Hosted by The Texas Tribune, the annual event brought together lawmakers, journalists, advocates, researchers, and community leaders for a packed schedule of panels, interviews, and live recordings….

Read More

JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

Read More

JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

Read More