JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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Author & Attorney Humberto Garcia Discusses New Film: “The Long Game” Out Now in Theaters

Premiering in theaters across the country is brand new film, The Long Game, released April 12th and directed by Julio Quintana starring Jay Hernandez, Cheech Marin, and Dennis Quaid. The film is based on the book, Mustang Miracle, by author and attorney Humberto Garcia. The story is inspired by true life events regarding the San…

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Women’s History Month Interview: Dr. Maria Montero Works Towards Ending Women’s Blindness

This Women’s History Month we interviewed Dr. Maria Montero, a Latina working towards ending blindness for women. Dr. Montero is an ophthalmologist and surgeon for Orbis’ Flying Eye Hospital, an aircraft that travels the world to prevent blindness. Blindness is a gendered issue, with 112 million more women than men living with vision loss, including…

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