JCPenney Launches Hope & Wonder “SOMOS” Collection

Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…

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Una Nochebuena de Luto

By Miryam Pinto While many Americans gather together on Christmas Eve, watching classic holiday movies like “Home Alone” or set out cookies for Santa Claus; Latinx households prepare for the mother of all holidays: Nochebuena. Nochebuena, which translates to “holy night,” is one of the Latinx culture’s most important holidays. Families put on their best…

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