JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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Honoring Evelyn Cisneros: First Mexican-American Prima Ballerina in The U.S

An icon in the world of ballet, Evelyn Cisneros has long been considered a groundbreaking trailblazer and a great inspiration for women and Latinos everywhere. Dancing since childhood, Cisneros overcame insecurities and pushed through adversities throughout her career leading her to much success and notoriety. Recognized as the first Mexican-American prima ballerina in the United…

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Latinitas Students Highlight Leadership and Representation in STEM at Western Governors University

Latinitas extends its sincere thanks to Western Governors University for hosting a meaningful and inspiring gathering focused on representation and leadership in STEM. Our Latinitas students were honored to join young leaders from Ann Richards School for Young Women Leaders and Girl Scouts of Central Texas for an engaging conversation centered on what it means to lead, innovate, and break barriers…

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A Day At Startup Chica: Latinitas Entrepreneurial Conference

On April 13, Latinitas hosted their annual one-day-only conference, Startup Chica, at the Austin Community College Highland campus. Throughout the day attendees, students between the ages of nine and fourteen, were inspired to create their own startup. Through various workshops, the students broke into teams. They brainstormed the idea, cost, and execution of their businesses,…

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Talks With Annette Chavez Macias About “Big Chicas Don’t Cry” and Her Journey as a Mexican-American Author

I had the pleasure of speaking with Annette Chavez Macias, author of “Big Chicas Don’t Cry,” a novel about four Mexican-American cousins in Southern California who navigate the trials and tribulations of being a Latina woman in the United States. For reference, I was able to read “Big Chicas Don’t Cry” in October and wrote…

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