JCPenney Launches Their Hispanic Heritage Month Collection in Collaboration With Latinitas

JCPenney’s Hope & Wonder Hispanic Heritage Month Collection kicked off with a very special event in Austin, Texas. For plenty of brands, Hispanic Heritage Month isn’t really something they advocate for or put much of an emphasis on. However, JCPenney put together a special assortment, showcasing how much they value their Hispanic consumers. The entire…

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How Tina Rodriguez uses Barbie doll to empower Latinas and squash stereotypes

By Anna Martinez When we hear Barbie, we often think of a blonde blue-eyed model. Latina Tina Rodriguez is working to change that stereotype and showcase Barbie’s diversity. Rodriguez, Associate Prepack Manager for Barbie and Girl Brands at Mattel Inc., understands that being a Latina who works within her community is extremely important. Outside of…

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