Culture. Style. Impact. JCPenney’s Hope & Wonder brand is celebrating Hispanic Heritage Month with the launch of its “SOMOS” (We Are) collection. Designed with bold colors and cultural pride, the line features apparel and accessories that honor identity and community. Best part? 100% of net profits benefit Latinitas! What You’ll Find Explore the Hope & Wonder “SOMOS” collection today and celebrate…
Business owner Dez Ferrell is making a name for herself due to her work in the autobody industry where she owns a custom automotive restoration shop called Nessy’s Kustoms in Glendale, Arizona. An uncommon occupation for women in the automotive industry, Ferrell is challenging work norms for women which makes her entrepreneurial journey all the…
At its core, South by Southwest (SXSW) is a launchpad for innovation. The festival’s Interactive track has become one of the most influential tech gatherings in the world, often spotlighting trends years before they reach the mainstream. Major breakthroughs have debuted at SXSW, including early exposure for Twitter in 2007. Since then, emerging technologies like artificial intelligence, virtual reality,…
By Bailey Pownall AUSTIN, Texas – Last week the annual South By Southwest festival (SXSW) was cancelled to prevent further Coronavirus outbreaks. For the first time in 34 years, South By Southwest will not take place. Growing up in Austin, SXSW was always the best way to spend spring break. For two weeks in the…
This past weekend Latinitas and JCPenney joined forces once again for the official launching of JCPenney’s Hope & Wonder Hispanic Heritage Month Collection in San Antonio. The event took place Saturday morning at the Ingram Park Mall. Latinitas students and family from all over the city were invited to join in on the celebration with…
By Anna Martinez Model Sofia Jirau is helping transform the Victoria’s Secret industry one catwalk at a time. Jirau is a 25-year-old Puerto Rican model who will be walking in Victoria Secret’s Love Cloud Collection. She is the first model with Down Syndrome to walk for the company. The Love Cloud Collection is part of…
¡Tú Cuentas! Cine Youth Fest’s Winner Victorya Cintra’s latest short film, Tea For Two, imagines a not-so-distant future where American women have been reduced to dutiful housewives. They roam around in their colorful yet confining dresses, forced to serve the men in their lives. Forced to make themselves smaller and forced to exist in a…
My name is Veronica Garza, and I am a third-generation Mexican-American from Laredo, Texas. If I had been told as a child that I would help start a Mexican-American food brand with my family, I would never have believed it. A “businesswoman” was not something I thought I’d be—especially not at a business I helped…
Music Artist Dayna Donna is a Mexican American singer who has recently emerged onto the scene with brand new singles “Fallin,” “Christmas Day,” and “Good Love.” A California native, Dayna has been singing her entire life and started performing as early as 12 years old for numerous community events. Carving a new path for herself…
