TechKermes 2026 Brings Culture, Creativity and STEM Innovation to Austin Families

Austin families are invited to experience a day filled with innovation, culture, creativity and community at the upcoming Latinitas TechKermes 2026, taking place on Saturday, June 6, at Austin PBS. Designed to inspire the next generation of leaders in science, technology, engineering, arts and math (STEAM), TechKermes combines hands-on learning experiences with culturally relevant activities that celebrate the…

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JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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Latina Weightlifter Cinthia Martinez Created Latina Lifters

Originally published on Over the years, strength sports like powerlifting which stems from weightlifting have seen an uptick in participation by women. What is powerlifting? It is where the heaviest weight is used in three different categories: squat, benchpress and deadlift. Fitness experts say the benefits of lifting weights whether in workout or sport for women can…

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