JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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SXSW Exclusive Interview: Under Secretary Elizabeth Allen On Music Diplomacy

This past week, Latinitas had the true privilege of being in the presence of Under Secretary for Public Diplomacy, Elizabeth Allen. A true visionary, and inspiring woman working in the US Department of State to make a positive change in the world. Following her inspiring SXSW panel with Latina musician Gina Chavez, Latinitas was able…

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