JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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How Tina Rodriguez uses Barbie doll to empower Latinas and squash stereotypes

By Anna Martinez When we hear Barbie, we often think of a blonde blue-eyed model. Latina Tina Rodriguez is working to change that stereotype and showcase Barbie’s diversity. Rodriguez, Associate Prepack Manager for Barbie and Girl Brands at Mattel Inc., understands that being a Latina who works within her community is extremely important. Outside of…

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photograph of a rectangular gift wrapped in brown paper with an empty tag

Celebremos lo verde ambiental de la Navidad con regalos ecológicos y económicos

En la época de Navidad es famoso el dar. Pero también aprovechemos el tono verde que caracteriza a estas fiestas para animarnos a regalar obsequios amigables para nuestros seres queridos, cuentas de banco y nuestra madre naturaleza.  Se estima que los americanos gastan 15 billones de dólares en regalos no deseados y que un 4%…

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TechKermes 2026 Brings Culture, Creativity and STEM Innovation to Austin Families

Austin families are invited to experience a day filled with innovation, culture, creativity and community at the upcoming Latinitas TechKermes 2026, taking place on Saturday, June 6, at Austin PBS. Designed to inspire the next generation of leaders in science, technology, engineering, arts and math (STEAM), TechKermes combines hands-on learning experiences with culturally relevant activities that celebrate the…

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