JCPenney and Joaquina Launch “Be Electric” Back-to-School Collection

This summer, JCPenney partnered with Latin Grammy–winning artist Joaquina to launch a limited-edition back-to-school collection called “Be Electric.” The line blends the singer-songwriter’s bilingual heritage, 90s influences, and personal story into a bold collection designed to celebrate individuality and cultural pride. Inspiration Behind the Collection The “Be Electric” line draws from Joaquina’s own teenage years, mixing elements…

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Life as a Latina Rocker

By Raven N. Garza AUSTIN, Texas— I was 11-years-old when I attended my first concert. It was an intense night in the Rio Grande Valley with cover bands that were the Latino versions of AC/DC, Guns n’ Roses and Metallica. Not exactly your typical experience as an elementary kid. Yet there I was: little Raven…

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JCPenney Launches Their 2023 Hope & Wonder Collection In Partnership with Latinitas

JCPenney launches their 2023 Hope & Wonder Hispanic Heritage Month Collection in partnership with Latinitas, and we have all the details! Since Hispanic Heritage Month begins on September 15th (and is seen through October 15), the collection is expected to hit stores this August, and might even be in your JCPenney by the time you’re…

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The Legacy of Desi Arnaz: Actor, Business Mogul, Musician, Producer & Television Pioneer

When you think of Desi Arnaz, you can’t help but think of his iconic and beloved character “Ricky Ricardo” in the famous I Love Lucy series which aired from 1951 – 1957, and the Lucy-Desi Comedy Hour from 1957-1960. The Latino community has every reason to celebrate the legend and brilliance of Arnaz’s contributions to…

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