Last Saturday, August 3rd, The SpoiledLatina Summit (SLS) held its 9th annual multicultural conference in Houston, and this year’s theme was “Own Your Poder.” All attendees wore their best summer soiree attire with a casual touch as they were encouraged to either wear heels or sneakers! This half-day event encouraged guests to visit the various brand activities from their sponsors, bid on their silent auction items, engage in panel discussions, listen to their keynote speaker, and attend workshops focused on leadership, entrepreneurship, content creation, and financial education. The event, held at AG Outdoor Venue, was empowering for women!
“At this year’s SpoiledLatina Summit, ‘Own Your Poder,’ we’re empowering each other to embrace our journey of growth and success and celebrate the milestones we’ve achieved,” said Founder of SpoiledLatina, Yvonne Guidry.
The summit was emceed by Fox 26 TV Host, Carolina Sánchez, and the keynote speaker for this event was mega-influencer Vanesa Amaro, also known as “The Queen of Clean.” This year’s summit panelists included:
- Silvana Montenegro, Global Head of Advancing Hispanics & Latinos at JPMorgan Chase
- Blanca González, Senior Vice President & General Manager of WSS
- Ada Ortega, Director of Public Affairs, Communication & Sustainability for Arca Continental Coca-Cola Southwest Beverage
- Gabriela Bucio, Entrepreneur & DJ for Gabriela’s Group
- Lydia Arleen, Reality Star (Season 5 “Love is Blind)
- Juany Covarrubias, Influencer & Entrepreneur of Rock’em
- Crystal Wall, Content Creator & Dance Fitness Entrepreneur
- Christina Ardema, Founder & Designer of The Chatty Mouse
- Belen Bailey, Owner of Sweets by Belen
The summit was supported by JPMorgan Chase, WSS, Modelo Aguas Frescas, Arca-Continental Coca-Cola Southwest Beverages, United Airlines, and CoverGirl, the official beauty partner of SLS. Mrs. Guidry’s non-profit Jefita Atrevida, with the support of Arca-Continental Coca-Cola Southwest Beverages, awarded three Latina first-generation college students with grants.
As soon as guests pulled up, they arrived at complimentary valet courtesy of Volkswagen Cypress and checked in to receive their SLS swag bag filled with goodies from different sponsors including a Scrub Mommy sponge, and various cosmetics from brands like CoverGirl, Vitabrid C12, Milkshake, and Olaplex. The first 100 guests to arrive received a free floral bouquet from Lone Star Living Luxe.
Upon entering the outdoor portion of the venue, guests were immediately met with the cutest photo booth opportunities like a pink and yellow backdrop with the SLS logo and various sponsor logos surrounding it, as well as a multicolored backdrop with the summit’s logo above the slogan “Own Your Poder” in yellow and pink letters. There was also a pink stage decorated with fresh flowers on its pillars, the slogan “Own Your Poder” onstage, and the name of the nonprofit “Jefita Atrevida” on the stairs.
When I asked what the slogan means to SpoiledLatina and how she lives it every day, Ms. Guidry said “Walking around with your head up high, knowing who you are, [and] recognizing your value. I try to do it every day. I’m gonna own it, even when I don’t feel it, even when I don’t feel pretty, I’m just gonna try on different clothes until I find the one that fits and then I walk out and I feel confident again.”
There was also an outdoor tent filled with vendors selling artisanal Talavera collection items handmade in Mexico from Vibes Boutique, scented soy candles, room sprays, and car diffusers by T.S. Urban Candles, free aguas frescas courtesy of Agüitas Bonitas, clothes and accessories by Slay A Fashion Destination, a chance to enter a giveaway by United Airlines, freebies from Single Mom Attorney, a Topo Chico booth, and much more.
Next to the tent was the CoverGirl portable photo booth where their representative would take photos of attendees in front of their white Ferris wheel backdrop with the CoverGirl logo in the middle of it with fresh flowers and the summit logo hanging all around it. Across from CoverGirl’s area was another backdrop designed by DonkeeMom stating “Greetings from SpoiledLatina Texas” with the Houston skyline at the bottom of it.
Nearby was the pool area lined up with pink pool float seats and DJ Rosez playing Latino music like “Rebelion” by Joe Arroyo. There was also a photo booth area with an arched backdrop decorated with the Modelo Spiked Aguas Frescas logo in the middle of it. Next to the pool was the bar providing complimentary spiked aguas frescas courtesy of Modelo and another pink photobooth stage decorated with pink palm trees and black and white beach balls.
Behind the bar was a smaller venue with a luxury grazing table by The Board Babe HTX and another photo booth with a pink backdrop decorated with the summit and Chase logos all over it. There was a seating area in the middle where Chase held financial workshops about credit, home lending, and access to capital. Each workshop participant received a workbook about their chosen topic and a Chase bag filled with freebies.
“Women are the backbone of our Latino families and communities. By supporting their growth, we are helping create a stronger economy for all. That’s why we are thrilled to support SpoiledLatina’s mission to empower and celebrate the success of Latinas.” said Mrs. Montenegro, Global Head of Advancing Hispanics & Latinos at JPMorgan Chase.
Inside the main venue, guests could see a long pink carpet between the seating area in front of the stage for the panel discussions and keynote address to take place. The stage had a bright blue background decorated with the summit logo and colorful leaf-shaped decor. DJ Gloss was the indoor DJ playing Latino songs like “Mayores” by Becky G & Bad Bunny. On the left side of the venue, SpoiledLatina merch was available for purchase, complimentary drinks were provided by Arca-Continental Coca Cola Southwest Beverages, and there was a WSS photo booth area to take pictures and also get a pair of sneakers custom decorated by Sole Sply.
Mrs. González, Senior VP and General Manager of WSS notes, “Latina women are trailblazers, breaking barriers and redefining success. The SpoiledLatina Summit celebrates their resilience, creativity, and unmatched drive. We are thrilled to join this movement and help elevate Latinas, empowering them to ‘OWN YOUR PODER’ in style”
The event ended with a closing fiesta and an official after-party was held at Mala Vida in Houston. This event was powerful for Latinas and women, as they had networking opportunities with brands, businesswomen, and other content creators alike!
You can follow the SLS’s Instagram page here for more information.
